Solar Developers struggling to secure Tax Equity or Sponsor Equity should consider a Sale Leaseback. You get 100% of the capital from the Bank, meaning you don’t need Tax Equity. It’s cheaper, easier, and lower cost. Zenergy is often asked: How does it...
The most painful part of commercial solar sales is the waiting. Sales cycles often take 8 to 12 months. One major reason is a lack of urgency. To the sales rep this is crazy. A PPA/Lease deal is a no-brainer. Why do customers take so long to pull the trigger? After...
Commercial energy marketing is about maintaining a drum beat. The most effective campaigns tailor messages to Industry Segment + Utility + Energy Solution. Small teams trying to do this quickly get overwhelemed. Below is an alternative tactical marketing plan...
One thing truly baffles me about the long commercial solar sale cycle. Customers will get a proposal, then delay making a decision for months. Every month they “think about it” literally costs them money. The lack of urgency shows they don’t get the...
You cannot treat all commercial energy customers as a monolithic block. A School Superintendent does not think like a Manufacturing CEO. That’s why you break your marketing into targeted segments. However, there is an art to picking the right segment. Below are...
